A Little about me...

Hi, I’m Amy - family photographer, and even more importantly ‘Mam’ to Oskar (14), Erika (12), Kasper (5), and my newest little addition, baby Kit, born in July 2024.

Photography started as a hobby for me, capturing beautiful moments with my children, which I shared on my personal Instagram @theinstamam. After gaining a following of over 30,000 on Instagram, family, friends, and followers encouraged me to take my passion for photography to the next level. In 2015, I took the leap and launched my business from my living room – and I’ve never looked back!

My aim is to produce clean, timeless portraits that focus on the subject, capturing their unique personalities in a way that stands the test of time.

This year marks my 10th year in business, and I’m incredibly proud of how far I’ve come. From starting in my living room to now having a large, purpose-built studio at the top of my garden, I’ve built a space that’s modern, beautiful, and designed to create the perfect environment for capturing timeless, high-quality portraits.

I’m a mam of 4, so I totally get family life, there's nothing that shocks me, from newborn poonamis to stroppy teens - I've seen and experienced it all. I feel that's why I’m able to connect with both kids and parents, keeping things relaxed and stress-free. My goal is to make sure you’re comfortable and having fun, so I can capture real, genuine moments that reflect your family’s unique vibe. I absolutely love working with children and animals – what’s that old saying again?

Through my photography, my own children have had the privilege of representing global children’s boutiques and designer brands. I’ve been featured in Vogue, Lensational Magazine, and won numerous awards. I’ve also worked on campaigns with major brands like Marks & Spencer, Cath Kidston, Nutmeg by Morrisons, Gap Kids, Dorothy Perkins, Outfit Kids, and even Kardashian Kids! One of my Nutmeg photos was even displayed in-store at Morrisons.

I’m truly proud of everything I’ve achieved over the last 10 years, and I’m grateful for the opportunity to create beautiful memories for families like yours.

If you’d like to know more about me or my photography, don’t hesitate to ask.

Amy x